Presented by creative producers Wild in Art, working in partnership with St Oswald's Children’s Hospice, Great North Snowdogs brought together businesses, artists, schools and community groups to create a public art trail of beautiful Snowdog sculptures, based on the story The Snowman and The Snowdog, by Raymond Briggs.

For nine weeks during Autumn and Winter 2016, the North East’s streets, parks and open spaces became home to 61 of individually designed Snowdog sculptures, painted by both well-known and undiscovered artists.

The resulting sculpture trail, sponsored by businesses and individuals, showcased the rich cultural offer and wealth of artistic talent in the area. Local people became ‘tourists in their own city’ with a trail map and dedicated app leading them from popular tourist destinations to lesser known areas of the region.

After the trail ended, the sculptures were auctioned at a glittering event in December 2016, which raised £259,200 for St Oswald’s Children’s Hospice. A separate trail of 97 smaller Snowdogs, created by local school children and community groups were also exhibited, celebrating the talent of the young people of the North East. These will be returned to their schools in January 2017.


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Who is Wild in Art?

Wild in Art is one of the UK’s leading creative producers or mass-appeal public art events, which engage residents and tourists alike, through the creation of citywide trails of uniquely painted sculptures. From crashes of rhinos in Sydney and parliaments of owls in Birmingham to BookBenches in London and Commonwealth Games Clyde mascots in Glasgow, Wild in Art events have animated cities and enthralled people the world over, raising over £6m for charity partners along the way. Wild in Art also provide unique art education resources which engage and inspire young people and enhance learning across the curriculum.

Why a Snowdog?

St Oswald’s Children’s Hospice provides short breaks and respite for children with incurable conditions from across the region, plus support for mums, dads, siblings or other close relations who are affected. The team also provide specialist support for children who have lost a loved one.

Great North Snowdog aims is to raise vital funds and awareness, allowing St Oswald’s reach out to more children who are in a similar situation as the little boy in the story, and give them the very best specialist support at a time when they need it the most.

The Snowdog was chosen because it’s a story as much about hope and friendship as it is of loss. The boy makes the most of the time he has with both his pet and his Snowman friend, creating magical moments and special memories. Through help and support of those around him, the boy was able to cope with the loss of the Snowman and his beloved dog, look to the future and enjoy the precious memories he created with those dear to him. And this is St Oswald’s ethos when working with local children and families at difficult times – make every moment count.

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Snowdogs' Newsletter

A Wild in Art event delivered in partnership with St Oswald's Hospice Children’s Service. Proceeds from Great North Snowdogs will go towards supporting children with incurable conditions. 
‘The Snowman™ and The Snowdog’ © Snowdog Enterprises Ltd 2015. St Oswald’s Hospice is a registered charity, number: 503386.

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